Malene R. Kirk

Malene works with strategic communication and digital marketing. For more than 20 years, she has helped organisations, companies and cultural projects turn purpose and key messages into communication that creates visibility, engagement and concrete results.

She often contributes by building the “marketing engine” that makes messages, content and channels work together over time. This may include donor or user journeys, campaign structures or content flows across platforms.

Main areas of work

• Communication strategy and campaign planning

• Audience insight and donor/user journeys

• Content strategy and digital channels

• Partnerships, projects and community building

She combines strategic overview with a practical approach to implementation and has extensive experience turning strategy into concrete plans, content and activities that engage people and strengthen relationships.

Malene has worked for many years with marketing, communication and organisational development in creative, purpose-driven environments and entrepreneurial contexts, and is among the co-founders of North Creative People.